A founder journey in chapters.

Independent software company building focused products for modern creativity.

• Founded and positioned an independent software company around focused products, launching Kordra Music with 900+ songwriters.
• Designed and built native macOS products spanning songwriter workflows and OpenRouter account utilities.
• Led product strategy, UX, architecture and AI integration across the Kordra portfolio.

Shaping a more scalable digital operating model across the franchise network.

• Assessed systems, reporting processes and digital journeys across 20+ territories.
• Aligned compliance, healthcare technology and operational stakeholders around a practical transformation roadmap.
• Developed business cases for cloud migration, standardisation, data visibility and process optimisation.

Co-founded and scaled a digital-first, CQC-regulated care provider.

• Held £380k+ P&L responsibility while leading regulated operations and commercial performance.
• Designed the digital operating model, workflows, technology stack, customer journey and acquisition system.
• Reduced time-to-hire administration by 50% through automated recruitment workflows.

Founded and led a creative technology studio across design, digital delivery and emerging product systems.

• Directed design and creative delivery for organisations including the NHS, Asda Opticians, Dulux and Kingfisher.
• Expanded discovery, UX, technical scoping and multidisciplinary delivery into more complete product systems.
• Delivered public-sector transformation work with accessibility and WCAG-focused improvements.