Experience

A career spent making
things work.

Across creative studios, regulated services and independent software, I’ve connected the customer experience with the systems and commercial decisions behind it.

Connect on LinkedIn
2025-Present

Kordra

Founder and Product Lead

Independent software company building focused products for modern creativity.

  • Founded Kordra and launched Kordra Music, with 900+ songwriters registered as of 3 August 2026.
  • Designed and built Kordra Studio for macOS and Kordra Capture for iPhone, alongside an independent open-source OpenRouter utility.
  • Led product strategy, UX, architecture and AI integration across the Kordra portfolio.
Company formationProduct strategyUXAI integration
See what I’ve built
From September 2025

Heritage Healthcare Franchising Ltd

Franchise Development Manager - Digital Strategy Lead

Shaping a more scalable digital operating model across the franchise network.

  • Assessed systems, reporting processes and digital journeys across 20+ territories.
  • Aligned compliance, healthcare technology and operational stakeholders around a practical transformation roadmap.
  • Developed business cases for cloud migration, standardisation, data visibility and process optimisation.
Network growthOperational improvementComplianceHealthcare technology
November 2021-September 2025

Hygea Care Group Ltd

Co-Founder and Operations Director

Co-founded and scaled a digital-first, CQC-regulated care provider.

  • Held £380k+ P&L responsibility while leading regulated operations and commercial performance.
  • Designed the digital operating model, workflows, technology stack, customer journey and acquisition system.
  • Reduced time-to-hire administration by 50% through automated recruitment workflows.
Co-foundingRegulated operationsP&L ownershipOperating-model design
Read the operating model story
March 2012-October 2021

Depixion Studios

Founder and Technical Director

Founded and led a creative technology studio across design, digital delivery and emerging product systems.

  • Directed design and creative delivery for organisations including the NHS, Asda Opticians, Dulux and Kingfisher.
  • Expanded discovery, UX, technical scoping and multidisciplinary delivery into more complete product systems.
  • Delivered public-sector transformation work with accessibility and WCAG-focused improvements.
DesignCreative directionDigital deliveryUX

The foundations.

Royal Engineers (Territorial Army), 2009-2012 - leadership, logistics and operational planning.

Earlier roles in healthcare compliance with Derbyshire County Council and hospitality management with IHG.

Learning & professional development

  • Diploma in Artificial Intelligence - Athena Global Education, 2025
  • Registered Information and Compliance Officer / DPO - 2021-2025
  • Healthcare Compliance and Management - NCFE and Avensure, 2022-2023
  • Diploma in SEO and Social Media Marketing - Shaw Academy, 2015

What’s next?

Good work starts
with a conversation.

A role with the right team. A product that needs building. A business problem that needs a fresh pair of eyes.

Prefer a simple email?adam@godsall.dev