A career built around clearer systems.

Independent software company building focused products for modern creativity.

• Defined product portfolio, positioning, pricing logic and roadmap across web and native macOS products.
• Led product strategy, UX, information architecture, prioritisation and launch planning.
• Built and iterated the product ecosystem using Next.js, Supabase, Stripe, Vercel and modern AI development tools.

Assessing franchise infrastructure and defining a more scalable digital operating model.

• Audited systems, reporting processes and digital journeys across 20+ territories.
• Produced a practical transformation roadmap and business cases for cloud migration, standardisation and data visibility.
• Proposed a Microsoft 365-led automation approach expected to reduce administrative overhead by approximately 30%; this is a forecast, not a delivered result.

Co-founded and scaled a digital-first, CQC-regulated care provider.

• Managed full P&L responsibility of £380k+ and delivered sustained annual revenue growth.
• Designed the operating model, technology stack, customer journey, brand, website and acquisition system.
• Reduced time-to-hire administration by 50% through automated recruitment workflows.

Founded and led a creative technology studio serving SMEs, public bodies and enterprise clients.

• Led digital delivery for organisations including the NHS, Asda Opticians, Dulux and Kingfisher.
• Managed discovery, stakeholder workshops, UX, creative direction, technical scoping and multidisciplinary delivery.
• Delivered public-sector transformation work with accessibility and WCAG-focused improvements.