Adam Godsall · Founder of Kordra

Focused software for real problems.

I turn difficult creator workflows into software people can understand, use and trust.

15+ yearsDesign, operations and product
900+ songwritersAcross Kordra Music
3 productsBuilt and shipped
Open sourceNative macOS utility
Kordra Studio song library showing locally owned songwriting projects and their current state.
Native macOS applicationIn development

Kordra Studio

A native songwriting workspace shaped by a deliberate product decision: knowing when not to use AI.

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OpenRouter Menu overview showing account balance, spend and recent usage in a native macOS panel.
Native macOS utilityOpen source

OpenRouter Menu

A native menu bar utility that makes OpenRouter account health and model activity visible without opening a dashboard.

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One line of responsibility from problem to product.

Strategy, interaction and implementation stay connected, so the product does not lose its purpose between disciplines.

Product

Find the real workflow problem, define the product boundary and make the trade-offs explicit.

Design

Turn complex systems into clear journeys, information architecture and interfaces people can understand.

Build

Stay close to implementation, from working prototypes and native apps to billing, data and production delivery.

Different chapters. The same instinct to make systems clearer.

Design, digital products and regulated operations now inform how I build independent software through Kordra.

View experience
  1. Design

    Visual systems and creative work

  2. Creative direction

    Digital products and multidisciplinary delivery

  3. Digital products

    Operations, growth and regulated product systems

  4. Founder

    Independent software through Kordra

A good product starts with the problem.

If you are working through a difficult product decision, tell me what is getting in the way.