Case studies

Product decisions, made visible.

These are not product-marketing pages. Each study explains the operating context, the evidence, the choices I made and the result that can be supported.

01
AI SaaS · Product Strategy · UX · FounderLive

Kordra

Turning a fragmented AI-music workflow into a structured place to plan, review, refine and hand off a song.

RoleFounder and Product Lead
DecisionBuild a workspace, not another generator
OutcomeLive product
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02
Native macOS · Product Discovery · Creative WorkflowIn development

Kordra Studio

A native songwriting workspace shaped by a deliberate product decision: knowing when not to use AI.

RoleFounder and Product Lead
DecisionSeparate the product promise
OutcomeA distinct product direction
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03
Operational Product Design · Regulated Services · Commercial LeadershipCompleted

Hygea digital operating model

Designing a digital-first operating model for a regulated care provider while owning commercial and operational performance.

RoleCo-Founder and Operations Director
DecisionDesign the operating model as a system
OutcomeP&L responsibility
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